High Costs of Financial Advice Hinder Women's Investment Confidence

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The findings underscore another concern: women remain more wary of investment fees, with 61 per cent expressing concern compared to 55 per cent of men. According to Lauren Jackson from Fidelity International, these financial apprehensions are compounded by broader economic pressures, as a significant number of women are already reducing non-essential expenditures to cope with the rising cost of living.

The research indicates that even though women are less proactive in seeking advice, they recognize the importance of financial management. However, despite this awareness, women exhibit lower confidence in achieving long-term financial goals and managing day-to-day finances compared to their male counterparts. Only 13 per cent of women feel confident about meeting financial objectives, versus 22 per cent of men.

Diving deeper, the study notes a confidence gap in evaluating investment opportunities. Just 48 per cent of women feel assured in assessing investments, while 72 per cent of men display such confidence. Additionally, the disparity extends to investment actions, as 24 per cent of women have never invested compared to 10 per cent of men. Women are also less inclined to invest in shares, bonds, or pursue diversification.

Significantly, women prioritize seeking trustworthy financial advice, with 43 per cent expressing concerns over finding reliable consultants. Moreover, they desire advisors who can communicate at an understandable level, with 25 per cent highlighting this need in comparison to 19 per cent of men.

Interestingly, women diverge in their sources of financial guidance. They are more likely to turn to financial news sites (34 per cent) and personal acquaintances (33 per cent) for advice, rather than social media "finfluencers." In contrast, men show a higher inclination towards investment apps.

Promisingly, younger generations, particularly Gen Z, exhibit a growing interest in financial guidance. Half find the prospect of financial advice appealing, suggesting a potential cultural shift that could encourage more women to seek advice, thus bolstering their investment confidence.

Published:Monday, 10th Mar 2025
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Finance News

Clear

September Lending Signals Give Boat Buyers a Fresh Checkpoint

10 Sep 2026: Paige Estritori

Fresh September lending signals are giving Australian boat buyers another reason to slow down before signing a purchase contract. As the spring boating season gathers pace, lenders are still competing for well-qualified borrowers, but the gap between the cheapest-looking offer and the most suitable finance structure can be wider than many buyers expect. - read more

Spring Boating Push Puts Safety and Finance Planning Together

03 Sep 2026: Paige Estritori

Spring is shifting Australia’s boating market into a more active phase, with warmer weekends likely to bring more inspections, test runs and conversations with dealers and private sellers. Alongside that renewed interest, seasonal safety reminders are also becoming more important for anyone preparing to buy, upgrade or return a vessel to regular use. - read more

Used Boat Interest Builds as Spring Buying Season Nears

27 Aug 2026: Paige Estritori

Australia's used boat market is moving back into sharper focus as the spring boating season approaches, with marine classifieds and dealer activity again putting late-model trailer boats, fishing rigs, family runabouts, personal watercraft and cruisers in front of motivated buyers. For households that have spent winter researching models, the next few weeks may bring more inspection opportunities, but also more pressure to act quickly when a suitable vessel appears. - read more

Fresh Rate Signals Put Boat Finance Back Under the Microscope

13 Aug 2026: Paige Estritori

Australia's winter boat show season has left many buyers with brochures, dealer follow-ups and a clearer sense of the vessel they want. The latest finance market signals now point to the next challenge: making sure the loan structure is as carefully chosen as the boat itself. - read more

After the Sydney Boat Show, Finance Planning Takes Centre Stage

05 Aug 2026: Paige Estritori

With the 2026 Sydney Boat Show now complete, many Australian buyers are moving from browsing mode into decision mode. The event brought a broad mix of trailer boats, fishing craft, family cruisers, personal watercraft, electronics and accessories into one place, giving would-be owners a valuable chance to compare models and speak with dealers. The next step, however, is less glamorous and more important: turning enthusiasm into a sustainable finance plan. - read more

Boat Buyers Urged to Check the Numbers as Show Season Builds

29 Jul 2026: Paige Estritori

Australia’s major boat show calendar is again putting boating dreams in front of thousands of would-be buyers, with new launches, dealer promotions and late-model used vessels all competing for attention. For households considering a first boat or an upgrade, the excitement is understandable. The more important story, however, is financial discipline: the best-looking deal on the stand is not always the lowest-cost ownership outcome over the life of a loan. - read more

Click for more Finance News