BIA's 'Discover Boating' Initiative Encourages Australians to Embrace the Water

BIA CEO Andrew Fielding emphasized the diverse opportunities that boating offers, from relaxed paddling and family fishing trips to sailing and powerboating adventures. He noted that Australians have a natural affinity with the water, and boating serves as a means to bring people together, encourage outdoor activity, and deliver proven mental and physical health benefits.

The 'Discover Boating' campaign is designed to resonate with a broad audience, showcasing boating as an accessible and enjoyable activity for individuals and families alike. By promoting the various facets of the boating lifestyle, the BIA aims to inspire more Australians to explore and appreciate their country's rich aquatic environments.

In addition to highlighting the recreational aspects, the campaign also underscores the economic significance of the boating industry in Australia. With a turnover exceeding $10 billion annually and supporting over 35,000 jobs, the sector plays a vital role in the national economy. By fostering greater public engagement with boating, the BIA hopes to further stimulate growth and innovation within the industry.

As the campaign rolls out, Australians can expect a series of events, promotions, and educational resources designed to make boating more accessible and appealing. Whether it's through community events, online content, or partnerships with local businesses, the 'Discover Boating' initiative is set to make a significant impact on how Australians perceive and participate in boating activities.